Why Your Personal Brand Shouldn’t Be About You

by James Nelson, Contributor

To build a personal brand, think about what customers want and offer solutions that solve their pain points and help them improve.

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Appraisers warn of risks as more real estate listings go private
Appraisers warn of risks as more real estate listings go private
The Agency, huntington & ellis expand as brokerages make moves
The Agency, huntington & ellis expand as brokerages make moves
Housing leaders weigh in on Trump’s scaled-back EO
Housing leaders weigh in on Trump’s scaled-back EO
Subservicer benchmark survey shows 27-point gap between best, worst performers
Subservicer benchmark survey shows 27-point gap between best, worst performers
Taylor Morrison CEO on the value of trust in a challenging market
Taylor Morrison CEO on the value of trust in a challenging market
Sideways demand exposes which homebuilding teams can improve
Sideways demand exposes which homebuilding teams can improve
Foreclosure auctions, up 25% in the past year, hit a post-pandemic peak
Foreclosure auctions, up 25% in the past year, hit a post-pandemic peak
Qualia expands into payments with earnest money, cash to close
Qualia expands into payments with earnest money, cash to close
Pennsylvania lawsuit targets $650 ‘broker fee’ at Keller Williams franchise
Pennsylvania lawsuit targets $650 ‘broker fee’ at Keller Williams franchise
Real estate coaching that builds authentic agent trust
Real estate coaching that builds authentic agent trust

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